Aarti Madhusudan runs Governance Counts, an initiative which helps nonprofits build more effective boards. This includes facilitating board performance self-reviews, identifying the role of the board, and helping figure optimal board member profiles based on the growth stage of the organisation. She has consulted several Indian and international organisations. Aarti is an Alumnus of TISS and NIMHANS and has a fellowship in Nonprofit Governance from Board Source Washington. She is also associated with iVolunteer, India's largest volunteering organisation.