Sangeeta looks after editorial and content strategy at IDR. Prior to co-founding IDR, she was a senior member of the Group Corporate Communications department at Tata Sons, where she managed internal communications, publications and the group website. Before joining Tata, Sangeeta managed direct marketing, online advertising and loyalty communication at Etihad Airways, based out of the airline’s global headquarters in Abu Dhabi. Sangeeta began her career in journalism, having worked with The Economic Times, Business India and Netscribes. She holds an M.Phil in English from SNDT Women’s University, Mumbai.