{"version":"1.0","provider_name":"India Development Review","provider_url":"https:\/\/idronline.org\/kn-in\/","author_name":"write to us","author_url":"https:\/\/idronline.org\/kn-in\/author\/writetous\/","title":"The science of what makes people care","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7QGxWh8Iv8\"><a href=\"https:\/\/idronline.org\/kn-in\/the-science-of-what-makes-people-care\/\">The science of what makes people care<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/idronline.org\/kn-in\/the-science-of-what-makes-people-care\/embed\/#?secret=7QGxWh8Iv8\" width=\"600\" height=\"338\" title=\"&#8220;The science of what makes people care&#8221; &#8212; India Development Review\" data-secret=\"7QGxWh8Iv8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/idronline.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/idronline.org\/wp-content\/uploads\/2020\/12\/SSIR_Shonagh-Rae.jpg","thumbnail_width":582,"thumbnail_height":300,"description":"Effective communication is not just about getting your message out. It requires you to strategically tap into what shapes people\u2019s feelings and values. Here are five principles that will help you connect your work to what people care most about."}