{"id":68653,"date":"2025-12-17T11:30:00","date_gmt":"2025-12-17T06:00:00","guid":{"rendered":"https:\/\/idronline.org\/?post_type=article&#038;p=68653"},"modified":"2025-12-17T11:54:17","modified_gmt":"2025-12-17T06:24:17","slug":"unpacking-misinformation-and-what-it-means-for-the-social-sector","status":"publish","type":"article","link":"https:\/\/idronline.org\/kn-in\/article\/ecosystem-development\/unpacking-misinformation-and-what-it-means-for-the-social-sector\/","title":{"rendered":"Unpacking misinformation and what it means for the social sector"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Misinformation today is no longer limited to obscure corners of the internet or sensational headlines that can be easily ignored. It travels through WhatsApp forwards, short videos, social media posts, and everyday conversations. According to the&nbsp;<a href=\"https:\/\/www.weforum.org\/publications\/global-risks-report-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Risk Report 2025<\/a><em>,<\/em>&nbsp;misinformation and disinformation&nbsp;are among the top five&nbsp;immediate global threats, underscoring how deeply false information shapes public life.&nbsp;&nbsp;&nbsp;<\/p><p>For those working in the social sector, misinformation is not an abstract challenge. It directly&nbsp;affects access to rights, trust in institutions, and the effectiveness of development&nbsp;programmes. Therefore, a core concern for the social sector is&nbsp;understanding what misinformation is, how it&nbsp;spreads, and how it can be&nbsp;addressed.&nbsp;<\/p><h3 class=\"wp-block-heading\" id=\"h-understanding-misinformation-more-than-just-fake-news\">Understanding misinformation: More than just &lsquo;fake news&rsquo;&nbsp;<\/h3><p>While the&nbsp;most commonly&nbsp;used&nbsp;term in this regard is &lsquo;fake news&rsquo;,&nbsp;false information exists in different forms, each with distinct motivations and consequences.&nbsp;&nbsp;<\/p><div class=\"idron-article-in-content\" style=\"margin-bottom: 15px;\" id=\"idron-3890744355\"><a href=\"https:\/\/idronline.org\/what-is-idr-answers\/\" target=\"_blank\" aria-label=\"What is IDR Answers Page Banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1.png\" alt=\"What is IDR Answers Page Banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1.png 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-300x60.png 300w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-1024x205.png 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-150x30.png 150w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-768x154.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div><p><strong>Fake news<\/strong>&nbsp;refers to information that is completely fabricated and often designed to provoke outrage or gain attention.&nbsp;&nbsp;<\/p><p><strong>Misinformation<\/strong>&nbsp;occurs when false or misleading information is shared unknowingly. For example, an unverified headline or claim is&nbsp;forwarded&nbsp;on&nbsp;a WhatsApp group by someone who believes it to be true. While the intent may not be&nbsp;malicious, the harm caused can be significant.&nbsp;<\/p><p><strong>Disinformation<\/strong>,&nbsp;on the other hand, involves the deliberate spread of false information to influence opinions, policies, or outcomes. When actors knowingly use false claims in legal arguments, political campaigns, or&nbsp;organised&nbsp;online efforts, the goal is often to manipulate public&nbsp;perception&nbsp;or decision-making for ideological, political, or financial gain.<\/p><p>These distinctions matter because they help social sector practitioners identify not just what is false information, but also why it is circulating and how best to respond to it.<\/p><h3 class=\"wp-block-heading\" id=\"h-misinformation-disrupts-social-progress\">Misinformation&nbsp;disrupts&nbsp;social progress&nbsp;<\/h3><p>Development work relies on trust-based relationships,&nbsp;accurate&nbsp;data, and clear communication. Misinformation undermines all three. When false narratives take hold, they divert attention from&nbsp;real issues, distort public understanding, and weaken&nbsp;programme&nbsp;outcomes.&nbsp;<\/p><div class=\"idron-content\" id=\"idron-1288902366\"><a href=\"https:\/\/idronline.org\/donate\/\" target=\"_blank\" aria-label=\"donate banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg\" alt=\"donate banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-300x60.jpg 300w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-1024x205.jpg 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-150x30.jpg 150w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-768x154.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div><h3 class=\"wp-block-heading secondlevel\" id=\"h-impedes-access-to-welfare-schemes\"><strong>Impedes access to welfare schemes<\/strong>&nbsp;<\/h3><p>Misinformation has serious repercussions on how and whether people can access the rights and entitlements guaranteed by social welfare schemes. For millions in India, information about pension, ration, healthcare, housing, and employment schemes does&nbsp;not come from official sources. Rather, it reaches them via WhatsApp forwards, brokers, or local&nbsp;rumour&nbsp;mills, which&nbsp;often&nbsp;compromises the credibility of the information they receive.<\/p><p>False information includes <a href=\"https:\/\/www.thehindu.com\/news\/cities\/Hyderabad\/man-loses-195-lakh-after-downloading-fake-pm-kisan-app\/article69905579.ece\" target=\"_blank\" rel=\"noopener noreferrer\">phishing messages<\/a>, <a href=\"https:\/\/www.altnews.in\/no-railways-has-not-reintroduced-senior-citizen-discount-scheme-viral-message-is-false\/\" target=\"_blank\" rel=\"noopener noreferrer\">inaccurate claims<\/a> about government schemes, or half-truths about the documents required to access certain schemes. The consequences are <a href=\"https:\/\/www.newindianexpress.com\/states\/tamil-nadu\/2024\/Feb\/25\/beware-of-scams-under-guise-of-pm-jan-dhan-yojana-offers-tn-cops\" target=\"_blank\" rel=\"noopener noreferrer\">serious<\/a>, with people losing time, money, and personal data.<\/p><p>For nonprofits, this means&nbsp;that&nbsp;valuable resources are diverted away from&nbsp;programme&nbsp;delivery&nbsp;and towards&nbsp;stemming the flow of false information and rebuilding trust in welfare systems.<\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Rumours Vs Reality: How misinformation hurts social welfare schemes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6WEZiCXlr68?list=PLasdxcnPExlCpQcjcS_1sLqia9KUhMIsG\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><h3 class=\"wp-block-heading secondlevel\" id=\"h-amplifies-false-information-during-crises\"><strong>Amplifies false information during crises<\/strong>&nbsp;<\/h3><p>The impact of the spread of misinformation can be particularly severe in times of crisis.&nbsp;During the COVID-19 pandemic, viral&nbsp;WhatsApp forwards falsely claimed that COVID-19 vaccines caused infertility, disrupted menstruation,&nbsp;and&nbsp;harmed unborn children. These&nbsp;rumours&nbsp;had no scientific basis, yet they spread rapidly, often faster than official health advisories.<\/p><p>Across the country, including in parts of <a href=\"https:\/\/www.thenewhumanitarian.org\/news-feature\/2021\/6\/23\/why-fewer-women-are-getting-vaccines-in-militarised-kashmir\" target=\"_blank\" rel=\"noopener noreferrer\">Kashmir<\/a>, <a href=\"https:\/\/www.newslaundry.com\/2021\/06\/03\/how-asha-workers-are-tackling-vaccine-hesitancy-in-rural-maharashtra?\" target=\"_blank\" rel=\"noopener noreferrer\">Maharashtra<\/a>, and <a href=\"https:\/\/www.indiatoday.in\/coronavirus-outbreak\/story\/vaccine-hesitancy-rumours-rajasthan-village-tribals-siroha-1810563-2021-06-03?\" target=\"_blank\" rel=\"noopener noreferrer\">Rajasthan<\/a>, vaccination rates among women were significantly lower. Frontline workers were forced to shift their attention from service delivery to myth-busting, countering misinformation that had travelled faster than verified health information.<\/p><h3 class=\"wp-block-heading secondlevel\" id=\"h-deepens-gender-based-inequality-and-injustice\"><strong>Deepens gender-based inequality and injustice<\/strong>&nbsp;<\/h3><p>Gendered misinformation has a disproportionate and deeply harmful impact on women and gender-diverse communities because it builds on existing social inequalities, stereotypes, and power structures.&nbsp;<a href=\"https:\/\/www.genderit.org\/feminist-talk\/misinformation-about-sexual-health-india-requires-more-just-medical-facts\" target=\"_blank\" rel=\"noopener noreferrer\">False narratives<\/a>&nbsp;about sexuality, morality, and bodies often reinforce patriarchal norms that&nbsp;seek&nbsp;to control how women live, behave, and are perceived.&nbsp;&nbsp;<\/p><p>Similarly,&nbsp;misinformation&nbsp;<a href=\"https:\/\/thewire.in\/media\/what-has-gender-got-to-do-with-misinformation\" target=\"_blank\" rel=\"noopener noreferrer\">targeting queer&nbsp;<\/a>and transgender communities&mdash;such as claims that LGBTQI+ identities are unnatural or harmful&mdash;has led to stigma, social exclusion, and even violence. Baseless&nbsp;rumours&nbsp;have been used to justify harassment and attacks on transgender people, while false claims about gender identity spread fear and moral panic.&nbsp;&nbsp;<\/p><p>In addition to causing&nbsp;individual harm, such misinformation shapes public attitudes, limits access to rights and services, and&nbsp;silences&nbsp;those who are already&nbsp;marginalised, making gender justice and equality harder to achieve.&nbsp;<\/p><h3 class=\"wp-block-heading\" id=\"h-why-does-misinformation-spread-so-easily\">Why does misinformation spread so easily?&nbsp;<\/h3><p>Misinformation spreads because it exploits emotion, urgency, and&nbsp;existing social fault lines. Messages that trigger fear, outrage, or hope are more likely to be shared without verification, and the effects of misinformation are&nbsp;magnified&nbsp;in times of crisis.<\/p><p>There are also clear incentives behind the spread of false information. It is sometimes politically motivated, aiming to polarise communities or shape public opinion. Other forms are driven by profit, such as scams that harvest data or money. Psychological factors also play a role as people often forward messages to protect loved ones or to feel socially connected, even when they are unsure of the facts.<\/p><p>The rise of AI-generated content further complicates this landscape. <a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/deepfake\" target=\"_blank\" rel=\"noopener noreferrer\">Deepfake<\/a> videos, synthetic voices, and manipulated images make it increasingly difficult to distinguish real from fake, creating new challenges for both citizens and institutions.<\/p><h3 class=\"wp-block-heading\" id=\"h-countering-the-spread-of-misinformation\">Countering the spread of misinformation&nbsp;&nbsp;<\/h3><p>Verifying information&nbsp;begins with pausing and asking simple questions: Who is the source? What evidence is provided? Are trusted outlets reporting the same claim? Emotional manipulation is often the first red flag.&nbsp;<\/p><p>Misinformation can&nbsp;also&nbsp;be&nbsp;countered&nbsp;with practical&nbsp;and&nbsp;accessible tools.&nbsp;&nbsp;<\/p><ul class=\"wp-block-list\">\n<li><strong>Keyword searches<\/strong>&nbsp;can reveal whether a claim has&nbsp;already been debunked.&nbsp;<\/li>\n\n\n\n<li><strong>Reverse image searches<\/strong>&nbsp;using&nbsp;<a href=\"https:\/\/lens.google\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Lens<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/tineye.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TinEye<\/a>&nbsp;help&nbsp;in&nbsp;identifying&nbsp;images shared out of context.&nbsp;<\/li>\n\n\n\n<li><strong>Video verification&nbsp;tools<\/strong>&nbsp;like&nbsp;<a href=\"https:\/\/www.techrepublic.com\/article\/how-to-install-and-use-invid-a-plugin-to-debunk-fake-news-and-verify-videos-and-images\/\" target=\"_blank\" rel=\"noopener noreferrer\">InVID<\/a>&nbsp;allow users to break videos into frames and trace their origins.&nbsp;<\/li>\n\n\n\n<li><strong>Fact-checking platforms<\/strong>&nbsp;such as&nbsp;<a href=\"https:\/\/www.altnews.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alt News<\/a>,&nbsp;<a href=\"https:\/\/www.boomlive.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">BOOM<\/a>, and&nbsp;<a href=\"https:\/\/factly.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Factly<\/a>&nbsp;regularly&nbsp;debunk&nbsp;India-specific&nbsp;misinformation.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/toolbox.google.com\/factcheck\/explorer\/search\/list:recent;hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Fact Check Explorer<\/a>&nbsp;aggregates verified claims across languages and regions.&nbsp;&nbsp;<\/li>\n<\/ul><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to fact-check and spot fake news?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DEWG205ebVA?list=PLasdxcnPExlCpQcjcS_1sLqia9KUhMIsG\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p>To verify&nbsp;information&nbsp;related to schemes, check official government domains (typically ending in&nbsp;&lsquo;gov.in&rsquo;);&nbsp;avoid&nbsp;clicking on&nbsp;unsolicited links;&nbsp;and consult trusted local intermediaries&nbsp;such as&nbsp;ASHA&nbsp;workers, Anganwadi workers, teachers,&nbsp;and&nbsp;panchayat members.&nbsp;<\/p><p>Nonprofits that find themselves&nbsp;fighting&nbsp;the spread of misinformation can strengthen resilience by training staff and community mobilisers in basic media literacy;&nbsp;appointing community verifiers;&nbsp;and communicating proactively in local languages through trusted channels such as community radio, posters, street plays, and WhatsApp voice notes.&nbsp;&nbsp;<\/p><p>Misinformation thrives on speed, silence, and confusion. But&nbsp;the spread of&nbsp;misinformation&nbsp;can be countered. By slowing down, asking the right questions, and equipping&nbsp;people&nbsp;with simple verification tools,&nbsp;actors in the&nbsp;social sector can reduce harm and rebuild trust.<\/p><p>&mdash;<\/p><h3 class=\"wp-block-heading\" id=\"h-know-more\">Know more&nbsp;<\/h3><ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.google\/products\/search\/google-search-fact-checking-resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn<\/a>&nbsp;how you can use Google&rsquo;s search functions to check facts, images, and sources.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Read&nbsp;<a href=\"https:\/\/idronline.org\/ground-up-stories\/trapped-by-biometrics-the-rise-of-banking-scams-in-rajasthan\/\" target=\"_blank\" rel=\"noopener noreferrer\">about<\/a>&nbsp;the rise of banking&nbsp;scams&nbsp;in Rajasthan.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Read&nbsp;<a href=\"https:\/\/article-14.com\/post\/how-an-aadhaar-fraud-forces-the-poor-into-paying-for-welfare-schemes-they-do-not-want-63f57eb9e8d15\" target=\"_blank\" rel=\"noopener noreferrer\">about<\/a>&nbsp;how an Aadhaar&nbsp;scam&nbsp;forced people to pay for welfare schemes they did not want.&nbsp;&nbsp;<\/li>\n<\/ul>\n<div class=\"idron-troublemakers-placement\" style=\"margin-bottom: 20px;\" id=\"idron-1406928438\"><a href=\"https:\/\/idronline.org\/donate\/\" target=\"_blank\" aria-label=\"donate banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg\" alt=\"donate banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-300x60.jpg 300w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-1024x205.jpg 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-150x30.jpg 150w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-768x154.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div>","protected":false},"author":28,"featured_media":68655,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","categories":[27,582,17],"tags":[3612,3642,3666,3709],"series":[],"meta-filter":[],"schema-filter":[743],"no-display":[],"class_list":["post-68653","article","type-article","status-publish","has-post-thumbnail","hentry","category-ecosystem-development","category-instagram","category-technology","tag-digital-inclusion","tag-government-scheme","tag-marginalised-communities","tag-social-sector","contributor-india-development-review","states-india","schema-filter-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unpacking misinformation and what it means for the social sector | IDR<\/title>\n<meta name=\"description\" content=\"How false information affects access to rights, erodes trust in 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