{"id":62265,"date":"2025-01-23T11:30:00","date_gmt":"2025-01-23T06:00:00","guid":{"rendered":"https:\/\/idronline.org\/?post_type=feature&#038;p=62265"},"modified":"2025-12-08T16:32:12","modified_gmt":"2025-12-08T11:02:12","slug":"sales-and-sisterhood-what-drives-a-small-scale-business-in-pune","status":"publish","type":"feature","link":"https:\/\/idronline.org\/kn-in\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/","title":{"rendered":"Sales and sisterhood: What drives a small-scale business in Pune"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A day in the life of: The leaders of a women's small scale business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y8X77WCS3aY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p class=\"wp-block-paragraph\"><\/p><p class=\"wp-block-paragraph\"><em>Watch this video about a day in the lives of Asha Shinde and Sana Shaikh, who lead a women&rsquo;s small-scale business called Umang Mahila Udyog. Based out of Maharashtra&rsquo;s Pune district, Umang produces handcrafted and knit goods, including a variety of bags, stationery, unique gift items, and furnishings. Asha and Sana outline the complementary functions they perform through the day to keep the business running smoothly, including procuring raw materials, designing products, and marketing them to consumers. The conditions that led to Asha and Sana joining Umang were quite different, but they shared a deep ambition and a tireless work ethic, which drives the organisation today. Besides their professional obligations, they manage various responsibilities outside of work. Ultimately, they hope to make Umang a household name and grow the business in a manner that enables it to sustainably support even more women in their community.<\/em><\/p><p class=\"wp-block-paragraph\"><strong>&mdash;<\/strong><\/p><h3 class=\"wp-block-heading\" id=\"h-know-more\">Know more<\/h3><ul class=\"wp-block-list\">\n<li>Learn <a href=\"https:\/\/avpn.asia\/wp-content\/uploads\/2022\/09\/Building-Collaborative-Philanthropy-Final-Report-Updated-Version-1-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">how<\/a> philanthropy can be mobilised to facilitate women&rsquo;s entrepreneurship.<\/li>\n\n\n\n<li>Watch <a href=\"https:\/\/www.youtube.com\/watch?v=kpPbuk3c1CA\" target=\"_blank\" rel=\"noopener noreferrer\">this video<\/a> on the experiences of women entrepreneurs with disabilities.<\/li>\n<\/ul><h3 class=\"wp-block-heading\" id=\"h-do-more\">Do more<\/h3><ul class=\"wp-block-list\">\n<li>To support microenterpreneurs like Asha and Sana, write to <a href=\"mailto:umangmahilaudyog@gmail.com\">umangmahilaudyog@gmail.com<\/a>.<\/li>\n<\/ul>\n<div class=\"idron-troublemakers-placement\" style=\"margin-bottom: 20px;\" id=\"idron-1551742061\"><a href=\"https:\/\/idronline.org\/donate\/\" target=\"_blank\" aria-label=\"donate banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg\" alt=\"donate banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-300x60.jpg 300w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-1024x205.jpg 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-150x30.jpg 150w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-768x154.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div>","protected":false},"author":29,"featured_media":62267,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","categories":[38,21,582,18],"tags":[3708,3734],"series":[],"meta-filter":[],"schema-filter":[743],"no-display":[],"class_list":["post-62265","feature","type-feature","status-publish","has-post-thumbnail","hentry","category-a-day-in-the-life-of","category-gender","category-instagram","category-social-business","tag-social-entrepreneurship","tag-women-empowerment","contributor-asha-shinde","contributor-sana-shaikh","states-maharashtra","schema-filter-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales and sisterhood: What drives a small-scale business in Pune | IDR<\/title>\n<meta name=\"description\" content=\"A day in the lives of two women microentrepreneurs, who combine their marketing and product design skills to craft a winning formula for their social enterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/\" \/>\n<meta property=\"og:locale\" content=\"kn_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales and sisterhood: What drives a small-scale business in Pune\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/y8X77WCS3aY Watch this video about a day in the lives of Asha Shinde and Sana Shaikh, who lead a women\u2019s small-scale business called\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/\" \/>\n<meta property=\"og:site_name\" content=\"India Development Review\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T11:02:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idronline.org\/wp-content\/uploads\/2025\/01\/feature-image-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sales and sisterhood: What drives a small-scale business in Pune | IDR","description":"A day in the lives of two women microentrepreneurs, who combine their marketing and product design skills to craft a winning formula for their social enterprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/","og_locale":"kn_IN","og_type":"article","og_title":"Sales and sisterhood: What drives a small-scale business in Pune","og_description":"https:\/\/youtu.be\/y8X77WCS3aY Watch this video about a day in the lives of Asha Shinde and Sana Shaikh, who lead a women\u2019s small-scale business called","og_url":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/","og_site_name":"India Development Review","article_modified_time":"2025-12-08T11:02:12+00:00","og_image":[{"width":1024,"height":680,"url":"https:\/\/idronline.org\/wp-content\/uploads\/2025\/01\/feature-image-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/","url":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/","name":"Sales and sisterhood: What drives a small-scale business in Pune | IDR","isPartOf":{"@id":"https:\/\/idronline.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/#primaryimage"},"image":{"@id":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/#primaryimage"},"thumbnailUrl":"https:\/\/idronline.org\/wp-content\/uploads\/2025\/01\/feature-image-1.webp","datePublished":"2025-01-23T06:00:00+00:00","dateModified":"2025-12-08T11:02:12+00:00","description":"A day in the lives of two women microentrepreneurs, who combine their marketing and product design skills to craft a winning formula for their social enterprise.","breadcrumb":{"@id":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/#breadcrumb"},"inLanguage":"kn-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/"]}]},{"@type":"ImageObject","inLanguage":"kn-IN","@id":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/#primaryimage","url":"https:\/\/idronline.org\/wp-content\/uploads\/2025\/01\/feature-image-1.webp","contentUrl":"https:\/\/idronline.org\/wp-content\/uploads\/2025\/01\/feature-image-1.webp","width":1024,"height":680,"caption":"Women microentreprenuers sitting in an office working"},{"@type":"BreadcrumbList","@id":"https:\/\/idronline.org\/features\/social-business\/sales-and-sisterhood-what-drives-a-small-scale-business-in-pune\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Features","item":"https:\/\/idronline.org\/features\/"},{"@type":"ListItem","position":2,"name":"Sales and sisterhood: What drives a small-scale business in Pune"}]},{"@type":"WebSite","@id":"https:\/\/idronline.org\/#website","url":"https:\/\/idronline.org\/","name":"India Development Review","description":"India&#039;s first and largest online journal for leaders in the development community","publisher":{"@id":"https:\/\/idronline.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idronline.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"kn-IN"},{"@type":"Organization","@id":"https:\/\/idronline.org\/#organization","name":"India Development Review","url":"https:\/\/idronline.org\/","logo":{"@type":"ImageObject","inLanguage":"kn-IN","@id":"https:\/\/idronline.org\/#\/schema\/logo\/image\/","url":"https:\/\/idronline.org\/wp-content\/uploads\/2021\/01\/idr-logo-without-tagline-sm.webp","contentUrl":"https:\/\/idronline.org\/wp-content\/uploads\/2021\/01\/idr-logo-without-tagline-sm.webp","width":1,"height":1,"caption":"India Development Review"},"image":{"@id":"https:\/\/idronline.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/feature\/62265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/types\/feature"}],"author":[{"embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/comments?post=62265"}],"version-history":[{"count":3,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/feature\/62265\/revisions"}],"predecessor-version":[{"id":62272,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/feature\/62265\/revisions\/62272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/media\/62267"}],"wp:attachment":[{"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/media?parent=62265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/categories?post=62265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/tags?post=62265"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/series?post=62265"},{"taxonomy":"meta-filter","embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/meta-filter?post=62265"},{"taxonomy":"schema-filter","embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/schema-filter?post=62265"},{"taxonomy":"no-display","embeddable":true,"href":"https:\/\/idronline.org\/kn-in\/wp-json\/wp\/v2\/no-display?post=62265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}