{"id":29850,"date":"2023-05-30T15:30:00","date_gmt":"2023-05-30T10:00:00","guid":{"rendered":"https:\/\/idronline.org\/?post_type=ground_up_stories&#038;p=29850"},"modified":"2025-09-03T17:11:58","modified_gmt":"2025-09-03T11:41:58","slug":"the-fashion-keeper-of-choroti-parahar-why-women-need-a-saree-shop","status":"publish","type":"ground_up_stories","link":"https:\/\/idronline.org\/kn-in\/ground-up-stories\/the-fashion-keeper-of-choroti-parahar-why-women-need-a-saree-shop\/","title":{"rendered":"The fashion keeper of Choroti Pahar: Why women need a saree shop"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IDR Ground Up | The fashion keeper of Choroti Pahar: Why women need a saree shop\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/m0dEu4_pYgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p>I live with my family in Choroti Pahar village in Rajasthan&rsquo;s Alwar district, where we have 0.75 bigha (0.47 acre) of land. Until three years ago, we would survive on my income from agriculture and dairy farming and my husband&rsquo;s wage. But he would keep losing jobs and the income from farming alone wasn&rsquo;t enough because we also had to pay for my son&rsquo;s education.<\/p><p>I am also a member of a self-help group formed by Ibtada, a nonprofit based in Alwar. In 2020, I took a loan of INR 10,000 from the group and started my shop. The women around me said that I should keep sarees, blouses, and petticoats and they would buy those from me instead of going all the way to saree shops in Alwar town.<\/p><p>It used to be difficult for women to travel outside. Even if their husbands had a motorcycle, the women would have to depend on them getting time off from work. Public transport was limited and expensive. Buying from my shop saved them the INR 50&ndash;100 that they would spend on travel.<\/p><p>I started small with only a dozen sarees; as I saw the demand increase, I took this up to 20. I ask the women what they want before my son and I go to Alwar to make the purchase. Initially, they would only ask for sarees within the range of INR 250&ndash;300, but now they also buy fancier sarees from me. When I don&rsquo;t understand a particular demand made by a customer, I ask them to write a note for me that I can show to the shopkeeper in Alwar.<\/p><p>I have also started keeping toys because mothers often come with their children who demand these; we are also planning to stock snacks and soft drinks that children like. My son keeps saying that sarees are cheaper in Delhi and we should make a trip there. When we have enough money, we&rsquo;ll get sarees from Delhi.<\/p><p><em>Muniya Devi is a saree seller and farmer in Rajasthan&rsquo;s Choroti Pahar village<\/em>.<\/p><p>&mdash;<\/p><p><strong>Know more:<\/strong> Learn <a href=\"https:\/\/idronline.org\/ground-up-stories\/women-farmers-of-osmanabad-mean-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">how<\/a> women farmers in Osmanabad are diversifying their agri-allied businesses.&nbsp;<\/p>\n","protected":false},"author":27,"featured_media":29866,"template":"","categories":[11],"tags":[3630,3700,3702],"series":[],"meta-filter":[],"schema-filter":[743],"no-display":[],"class_list":["post-29850","ground_up_stories","type-ground_up_stories","status-publish","has-post-thumbnail","hentry","category-livelihoods","tag-financial-inclusion","tag-rural-employment","tag-rural-india","contributor-muniya-devi","states-rajasthan","schema-filter-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The fashion keeper of Choroti Pahar: Why women need a saree shop | IDR<\/title>\n<meta name=\"description\" content=\"Earlier, women in Rajasthan\u2019s Choroti Pahar village would depend on their husbands and a poor transport system to go to the town and buy sarees. Now their village has a saree shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idronline.org\/ground-up-stories\/the-fashion-keeper-of-choroti-parahar-why-women-need-a-saree-shop\/\" \/>\n<meta property=\"og:locale\" content=\"kn_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The fashion keeper of Choroti Pahar: Why women need a saree shop\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=m0dEu4_pYgs I live with my family in Choroti Pahar village in Rajasthan\u2019s Alwar district, where we have 0.75 bigha (0.47\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idronline.org\/ground-up-stories\/the-fashion-keeper-of-choroti-parahar-why-women-need-a-saree-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"India Development Review\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T11:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/05\/Srishti-in-conversation-with-the-saree-seller-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The fashion keeper of Choroti Pahar: Why women need a saree shop | IDR","description":"Earlier, women in Rajasthan\u2019s Choroti Pahar village would depend on their husbands and a poor transport system to go to the town and buy sarees. 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