{"id":97,"date":"2017-06-06T06:48:35","date_gmt":"2017-06-06T06:48:35","guid":{"rendered":"https:\/\/idronline.org\/2020\/12\/23\/indian-nonprofits-experts-scaling\/"},"modified":"2025-10-15T12:41:11","modified_gmt":"2025-10-15T07:11:11","slug":"indian-nonprofits-experts-scaling","status":"publish","type":"post","link":"https:\/\/idronline.org\/kn-in\/indian-nonprofits-experts-scaling\/","title":{"rendered":"Why Indian nonprofits are experts at scaling up"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>More than 250 million of India&rsquo;s 1.3 billion people live on a daily income of less than $2. For any nonprofit to make a dent in lifting people out of poverty, it needs to reach many millions of people in need.<\/p><p>How can an organization position itself for success, given the challenge? A <a href=\"https:\/\/www.bridgespan.org\" target=\"_blank\" rel=\"noopener noreferrer\">Bridgespan Group<\/a> research project offers some answers.<\/p><p>Over the past year, Bridgespan studied 20 Indian nonprofits that deliver services to hundreds of thousands of people. Their experiences suggest that five mind-sets are critical to managing the tension of scaling in the face of overwhelming scarcity:<\/p><div class=\"idron-article-in-content\" style=\"margin-bottom: 15px;\" id=\"idron-799875219\"><a href=\"https:\/\/idronline.org\/what-is-idr-answers\/\" target=\"_blank\" aria-label=\"What is IDR Answers Page Banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1.png\" alt=\"What is IDR Answers Page Banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1.png 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-300x60.png 300w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-1024x205.png 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-150x30.png 150w, https:\/\/idronline.org\/wp-content\/uploads\/2024\/09\/What-is-IDR-Answers-Page-Banner-1-768x154.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div><p><strong>1. The Denominator Mind-Set:<\/strong><br>\n<em>Staying focused on the size of the need, while remaining flexible in confronting it. <\/em><br>\nDenominator thinkers (who focus on total size of need) believe that addressing one more part of a large, knotty problem can create more value than perfecting a solution that serves relatively few.<\/p><p><a class=\"sidebar-related-article\" href=\"https:\/\/idronline.org\/website-admin\/questioning-scale-as-we-know-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Related article: Questioning scale as we know it&nbsp;<\/a><\/p><p><strong>2. The Dignity Mind-Set:<\/strong><br>\n<em>Elevating the humanity of each participant as an integral part of serving many.<\/em><br>\nIt&rsquo;s easy to reduce and compartmentalize the human experience into numbers on a spreadsheet. But organizations such as Aravind Eye Care System, BAIF, Goonj, and others explicitly consider the experience of each beneficiary they support.<\/p><p>\n<div id=\"attachment_1623\" style=\"width: 5194px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.facebook.com\/shriayyangarphotography\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1623\" class=\"wp-image-1623 size-full\" src=\"https:\/\/idronline.org\/wp-content\/uploads\/2020\/12\/SSP-NGO-scaled.jpg\" alt=\"Scaling up indian farmer\" width=\"5184\" height=\"3456\" data-id=\"1623\"><\/a><p id=\"caption-attachment-1623\" class=\"wp-caption-text\">Photo Courtesy: Shri Ayyangar Photography<\/p><\/div>\n<\/p><p><strong>3. The Radical Frugality Mind-Set: <\/strong><br>\n<em>Reducing costs while stretching impact.<\/em><br>\nMost Indian nonprofits strive to keep costs low and to use frugality as tool to enable growth. For example, some rein in capital expenditures by using existing infrastructure. Education nonprofits, such as Kaivalya, partner with government schools, and healthcare nonprofits, such as Karuna Trust, ally with India&rsquo;s state-owned, rural healthcare facilities.<\/p><p><strong>4. The Innovative Hiring Mind-Set:<\/strong><br>\n<em>Tapping talent from unexpected sources.<\/em><br>\nFinding people with the right skills to fill certain jobs can be difficult. However, some nonprofits are creating win-win value propositions for unlikely candidates. Aravind, for example, recruits female nurses from rural communities and trains them, bringing them into the formal economy with all of its benefits, including a fixed salary.<\/p><div class=\"idron-content\" id=\"idron-1883381340\"><a href=\"https:\/\/idronline.org\/donate\/\" target=\"_blank\" aria-label=\"donate banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg\" alt=\"donate banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-300x60.jpg 300w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-1024x205.jpg 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-150x30.jpg 150w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-768x154.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div><p><strong>5. The Collaborative Mind-Set:<\/strong><br>\n<em>Making government a partner, not an adversary.<\/em><br>\nIt is important to consider the trade-offs of government collaboration, such as managing multi-layered bureaucratic policies. That said, government can provide critical funding, as well as the infrastructure and the heft to power through even the biggest barriers to growth, especially when programs are in their formative stage.<\/p><p><em>This is an excerpt from the full article, which can be found <a href=\"https:\/\/ssir.org\/articles\/entry\/why_indian_nonprofits_are_experts_at_scaling_up\" target=\"_blank\" rel=\"noopener noreferrer\">here.<\/a><\/em><\/p>\n<div class=\"idron-troublemakers-placement\" style=\"margin-bottom: 20px;\" id=\"idron-723538356\"><a href=\"https:\/\/idronline.org\/donate\/\" target=\"_blank\" aria-label=\"donate banner\"><img src=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg\" alt=\"donate banner\"  srcset=\"https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1.jpg 1250w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-300x60.jpg 300w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-1024x205.jpg 1024w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-150x30.jpg 150w, https:\/\/idronline.org\/wp-content\/uploads\/2023\/08\/Donate-banner-1-768x154.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"1250\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>More than 250 million of India&rsquo;s 1.3 billion people live on a daily income of less than $2. For any nonprofit to make a dent in lifting people out of&#8230;<\/p>\n","protected":false},"author":8,"featured_media":98,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"series":[],"meta-filter":[],"schema-filter":[743],"no-display":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale","contributor-the-bridgespan-group","states-india","schema-filter-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Indian nonprofits are experts at scaling up | India Development Review<\/title>\n<meta name=\"description\" content=\"Scaling up - how do nonprofits do it when resources are scarce? 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Research suggests these five mindsets are critical to their success.","og_url":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/","og_site_name":"India Development Review","article_published_time":"2017-06-06T06:48:35+00:00","article_modified_time":"2025-10-15T07:11:11+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/idronline.org\/wp-content\/uploads\/2020\/12\/SSP-NGO-scaled.jpg","type":"image\/jpeg"}],"author":"Devanshi Vaid","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/#article","isPartOf":{"@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/"},"author":{"name":"Devanshi Vaid","@id":"https:\/\/idronline.org\/#\/schema\/person\/5440619b9bec1184c5774c076c0ca71c"},"headline":"Why Indian nonprofits are experts at scaling up","datePublished":"2017-06-06T06:48:35+00:00","dateModified":"2025-10-15T07:11:11+00:00","mainEntityOfPage":{"@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/"},"wordCount":416,"commentCount":0,"publisher":{"@id":"https:\/\/idronline.org\/#organization"},"image":{"@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/#primaryimage"},"thumbnailUrl":"https:\/\/idronline.org\/wp-content\/uploads\/2020\/12\/SSP-NGO-scaled.jpg","articleSection":["Scale"],"inLanguage":"kn-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/","url":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/","name":"Why Indian nonprofits are experts at scaling up | India Development Review","isPartOf":{"@id":"https:\/\/idronline.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/#primaryimage"},"image":{"@id":"https:\/\/idronline.org\/indian-nonprofits-experts-scaling\/#primaryimage"},"thumbnailUrl":"https:\/\/idronline.org\/wp-content\/uploads\/2020\/12\/SSP-NGO-scaled.jpg","datePublished":"2017-06-06T06:48:35+00:00","dateModified":"2025-10-15T07:11:11+00:00","description":"Scaling up - how do nonprofits do it when resources are scarce? 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