edutainment

AI can consistently provide trusted, personalised healthcare information to large populations, and when responsibly designed, can help people access the resources they may need.

Communicating a message through entertainment can be difficult, because you have to be careful not to preach to the audience, while keeping them engaged with the issue at hand.

Population Foundation of India used a television soap opera as a vehicle to raise awareness on vital gender issues, question patriarchial gender norms, and change attitudes among India’s rural poor.