Pooja Haldea
Pooja Haldea is a senior adviser and member of the founding team with the Centre for Social and Behaviour Change, Ashoka University. She has more than 20 years of experience in behaviour science across the development and private sectors. Pooja has also worked for a decade with McKinsey & Co. Company and was responsible for setting up the India office for BrainJuicer, a global consulting firm focused on behavioural science. In addition to this, she has consulted for organisations such as Porter, Cipla, P&G, Dvara Money, and Omidyar Network.
Areas of expertise
Behaviour Science
Currently working at
Senior adviser, Centre for Social and Behaviour Change
Articles by Pooja Haldea
February 7, 2025
Talk health, not climate for low-carbon lifestyles
A key challenge in driving climate action lies in how communication around it is framed. Reframing it through a health lens can provide a stronger, more immediate motivation than climate-focused appeals.
May 31, 2023
Behaviour change and climate action
Policymakers must recognise behavior change as an important tool to inform climate policies and communication, and enable individual climate action.
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