Richa Chhabra
Richa Chhabra-Image

Richa Chhabra is a senior strategist at Cracker and Rush. She has more than a decade of experience in consumer research and brand strategy. Her world view is shaped by her interest in psychology and understanding of the unsaid, a lens she brings to mine insights in research. She lives in a world where assumptions don’t exist and every day is a quest to unearth something unique about a sector, brand, or consumer.


Articles by Richa Chhabra


Two men sitting outside a shop in the street-young men and boys

September 14, 2022
What’s it like being a young man in urban India today?
Unpacking the findings of a study on the anxieties and challenges experienced by young men and boys in urban India.
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