Ashutosh Wakankar
Ashutosh Wakankar-Image

Ashutosh Wakankar is the co-founder of Cracker and Rush, a brand strategy and identity firm in Bangalore. He has been a student of how brands are defined, designed, and nurtured. He is also a big believer in the power of brands to improve lives. According to him, organisational identity is the most sustainable form of differentiation in these hypercompetitive times and should be the focus of strategic thinking.


Articles by Ashutosh Wakankar


Two men sitting outside a shop in the street-young men and boys

September 14, 2022
What’s it like being a young man in urban India today?
Unpacking the findings of a study on the anxieties and challenges experienced by young men and boys in urban India.
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