Pooja Haldea
Pooja Haldea is an advisor with more than 20 years of experience in behaviour science, across the development and the private sector. She is a part of the founding team and a senior advisor with the Centre for Social and Behaviour Change, Ashoka University. Pooja has also worked for a decade with McKinsey & Co. and was responsible for setting up the India office for BrainJuicer, a global consulting firm focussed on behavioural science. In addition to this, Pooja has consulted organisations such as Porter, Cipla, P&G, Dvara Money, and Omidyar Network.
Areas of expertise
Behaviour Science
Articles by Pooja Haldea
May 31, 2023
Behaviour change and climate action
Policymakers must recognise behavior change as an important tool to inform climate policies and communication, and enable individual climate action.
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