Pooja Haldea is a senior adviser and member of the founding team with the Centre for Social and Behaviour Change, Ashoka University. She has more than 20 years of experience in behaviour science across the development and private sectors. Pooja has also worked for a decade with McKinsey & Co. Company and was responsible for setting up the India office for BrainJuicer, a global consulting firm focused on behavioural science. In addition to this, she has consulted for organisations such as Porter, Cipla, P&G, Dvara Money, and Omidyar Network.