Veena has over 4 decades of financial services experience, with both banks and non-banking finance institutions. She is Founder and Chairperson of Swadhaar, an organisation that has been engaged in financial inclusion for the past decade. She is the independent non-executive Chairperson at IDFC Bank Limited and also serves as an independent director on the Board of Liberty Videocon General Insurance Company Limited. In the past, she has been on the boards of factoring entities in India, Dubai and Egypt, and on the governing board of Sa-Dhan. She hopes her work through Swadhaar will contribute to a better and more equitable world.