Simple methods for creating engaging videos, audios, and graphics for your nonprofit.

2 min read

Creating multimedia content for your nonprofit does not have to cost a lot or require expensive equipment.  

With nearly 3.7 million nonprofits in India, clear and engaging storytelling is key to connecting with communities and making their work visible.  A 30-second video in a local language can travel further than a pamphlet, while an audio message circulating via WhatsApp or simple social media can explain a scheme faster than a long, text-heavy document. And the proverbial single photo can tell a story worth a thousand words. 

This video shows you how to start multimedia with just your phone. Learn how to plan, shoot, and edit videos, audio, photos, and graphics using simple tools that are available online. It also highlights how to create content effectively on WhatsApp, Instagram, Facebook, and YouTube, tailored to your audience. 

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By the end, the video offers practical ways for nonprofits to use multimedia and reach wider audiences despite working with small budgets and limited staff. 

With inputs from Rakesh Swami.

Know more

  • Use this guide for practical steps to create visual and multimedia stories using simple tools and limited resources. 
  • Learn more about a documentary on how rural women journalists use multimedia storytelling to strengthen community voices.
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ABOUT THE AUTHORS
Shriya Roy-Image
Shriya Roy

Shriya Roy is a multimedia editor at IDR, where she is responsible for managing and building video content. Prior to this, she was a journalist for six years across print, TV, and digital newsrooms. She worked as a researcher at NDTV, as a correspondent with The Indian Express, and as a multimedia editor at Feminism in India. Shriya received the Human Rights and Religious Freedom (HRRF) journalism grant in 2022 and produced a documentary exploring caste bias in grassroots cricket in India. She has worked extensively on covering sports at the intersection of gender and human rights. Shriya holds a bachelor’s degree in English literature from Sri Venkateswara College, Delhi University.

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