December 4, 2025
The untapped potential of everyday giving
New research indicates that everyday givers contribute one-third of nonprofit funding, but only a fraction of nonprofits actively engage them. How can this change?
Priyanka Dutt
Priyanka Dutt is the chief adviser for the India division of GivingTuesday, the global generosity movement that reimagines the world built on shared humanity and radical generosity. With more than two decades of experience across both corporate and social sectors, Priyanka is a social impact leader championing the growth of generosity, movement-building, and community-led change. She was previously country director for BBC Media Action, where she worked on maternal and child health, reproductive health, gender equity, nutrition, WASH, and HIV.
Areas of expertise
Movement-building, everyday giving, collective giving, community leadership, social and behaviour change communication
Currently working at
GivingTuesday
Articles by Priyanka Dutt
June 1, 2017
The case for adaptive programming
With its focus on outcomes rather than outputs, this approach allows flexibility and encourages innovation. A strong commitment to the goal and the ability to respond to changing situations are crucial to achieving success.
Load More