May 21, 2026
Designing without data
What working on an electric mobility awareness campaign with India’s trucking community taught us about field immersion, trust, and designing for communities that formal data often misses.
Kritica Mahajan
Kritica Mahajan is a strategic communications and public engagement professional at Purpose, with more than a decade of experience leading campaigns and cross-sector initiatives for social impact. Kritica focuses on public health, misinformation, climate action, clean mobility, and ageing, translating issues into clear strategy and actionable campaigns. Her work brings together civil society, communities, media, and institutions to shift narratives and drive behaviour change.
Areas of expertise
Strategic communications, public engagement, cross-sectoral collaborations, impact measurement
Articles by Kritica Mahajan
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