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    • Kritica Mahajan

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    Kritica Mahajan is a strategic communications and public engagement professional at Purpose, with more than a decade of experience leading campaigns and cross-sector initiatives for social impact. Kritica focuses on public health, misinformation, climate action, clean mobility, and ageing, translating issues into clear strategy and actionable campaigns. Her work brings together civil society, communities, media, and institutions to shift narratives and drive behaviour change.


    Articles by Kritica Mahajan

    People standing in line getting their temperature checked by a person wearing a PPE kit-response to COVID-19 second wave
    Health & Well-being
    June 1, 2021
    India’s COVID-19 response limited by strong urban and tech bias
    India's response to the second wave of COVID-19 glosses over the lack of infrastructure and technology know-how in rural India.
    by Vani Viswanathan, Rohan S Katepallewar | 7 min read
    a group of three women, one man, and a child standing_Sukarma Foundation_covid19 surge in rural madhya pradesh
    Health & Well-being
    May 31, 2021
    Understanding the COVID-19 surge in rural Madhya Pradesh
    Physical distancing is still a dream and vaccine hesitancy the norm. Here’s what the COVID-19 surge looks like in Narsinghpur district, Madhya Pradesh.
    by Maya Vishwakarma | 6 min read
    A cartoon of a student writing the alphabets-nonprofit life_cartoon courtesy-Rachita Vora
    Humour
    May 31, 2021
    This nonprofit life Ep 14 | Learning the alphabet
    A cartoon series that captures the joys and travails of life in the development sector.
    by Rachita Vora | 2 min read
    doctor and patient as part of COVID-19 response
    Health & Well-being
    May 27, 2021
    What can we learn from Jharkhand’s COVID-19 response?
    Jharkhand has taken additional COVID-19 response protocols to curb the surge. Here are some implementation challenges and suggestions on a way forward.
    by Ranjan Kanti Panda | 7 min read
    A group of volunteers come together to prevent child marriage
    May 26, 2021
    A community-based approach to prevent child marriage
    by Chaitali Sheth | 5 min read
    A person holding a vaccine bottle and syringe-picture courtesy-Flickr
    Diversity & Inclusion
    May 25, 2021
    India’s COVID-19 vaccine drive is excluding millions of citizens
    The government's recently published guidelines for vaccinating vulnerable groups are inadequate, and risk excluding the very people they are meant to benefit.
    by Arun Kumar, Raghunandan Hegde | 5 min read
    group of people standing in front of a wall which has a slogan about social distancing painted on it-NGOs
    Health & Well-being
    May 24, 2021
    What can nonprofits do to tackle COVID-19 in central India?
    The window of opportunity to stop preventable deaths is narrow, but doable. Here are some steps that nonprofits can take to tackle rising COVID-19 cases in Bihar, Jharkhand, and Madhya Pradesh.
    by Anish Kumar | 5 min read
    Image 11_ a person holding a clear packet of water_picture courtesy-Suraj Katra
    Water & Sanitation
    May 19, 2021
    Photo essay: What is the price of water in the city of Mumbai?
    Poor water governance has cut off several residents from Mumbai's water system, making equal access to all a distant dream.
    by Suraj Katra | 3 min read
    a migrant worker reading a booklet on bonded labour-migrant workers' rights
    Rights
    May 18, 2021
    The issue is exploitation, not migration
    Migrant workers' rights to wages, healthcare, and justice systems must be secured.
    by Ayesha Pattnaik, Ishita Patil | 5 min read
    oxygen cylinders standing stacked in a warehouse
    Philanthropy & CSR
    May 17, 2021
    Everyone is funding oxygen. This is a problem.
    Media attention on COVID-19 deaths due to a lack of oxygen in big cities has skewed donor priorities. This is impacting relief efforts on the ground.
    by Smarinita Shetty | 6 min read
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