June 1, 2021
India’s COVID-19 response limited by strong urban and tech bias
India's response to the second wave of COVID-19 glosses over the lack of infrastructure and technology know-how in rural India.
Richa Chhabra is a senior strategist at Cracker and Rush. She has more than a decade of experience in consumer research and brand strategy. Her world view is shaped by her interest in psychology and understanding of the unsaid, a lens she brings to mine insights in research. She lives in a world where assumptions don’t exist and every day is a quest to unearth something unique about a sector, brand, or consumer.