October 8, 2019

Take part in #GivingTuesday

#GivingTuesdayIndia turns three today—here are some lesser-known facts about this global movement and five ways you can participate

2 min read

Seven things you didn’t know about #GivingTuesday

1. In 2012, #GivingTuesday was one of the first hashtag movements to go viral globally.

2. In 2018, ~400 million was raised online in the United States in 24 hours. This generated a net-increase in overall funds directed to the sector.

3. Most people who participate in #GivingTuesday, choose to do so in more than one way. While donating money is the most common form of participation, people usually do something in addition to contributing monetarily.

Blood donation graphic_Raw Pixel

Photo Courtesy: Raw Pixel

Related article: Tapping into individual giving in India

4. Donors from more than 50 countries donated to nonprofits in India during #GivingTuesdayIndia 2018.

5. #GivingTuesdayIndia raised INR 9 crore through online donations in 2018. This was a 7x increase from the previous year.

6. The youngest known participant in #GivingTuesdayIndia 2018 was three years old.

7. One of the most active campaigners for #GivingTuesdayIndia 2019 is a rickshaw driver working in Goregaon, Mumbai.

And five ways you can participate in #GivingTuesdayIndia

1. Millions are still affected by floods in Bihar and other states. Contribute as little as one rupee to help people hit by floods.

2. Pledge to be a blood donor

3. Donate to high need causes through platforms such as DONATEkart, GiveIndia, Impact Guru, Ketto, and Small Change.

4. Participate in an event near you—on the ground or offline

5. Looking for some inspiration for a random act of kindness—watch this video

Asha Curran, Kait Sheridan, Pushpa Aman Singh, and Woodrow Rosenbaum, all a part of #GivingTuesday provided the data and insights for this article.

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India Development Review

India Development Review (IDR) is India’s first independent online media platform for leaders in the development community. Our mission is to advance knowledge on social impact in India. We publish ideas, opinion, analysis, and lessons from real-world practice.