January 23, 2025
Sales and sisterhood: What drives a small-scale business in Pune
A day in the lives of two women microentrepreneurs, who combine their marketing and product design skills to craft a winning formula for their social enterprise.
Asha Shinde is a coordinator at Umang Mahila Udyog, where she is responsible for marketing the products made by Umang’s women partners. Her focus areas are helping migrant women who have moved from villages to cities and finding ways for more women to be able to combat domestic violence. Asha lives in Kasarwadi, Pimpri-Chinchwad, Maharashtra, and has studied till standard 9.
community mobilisation, women led business
Umang Mahila Udyog