Radharani Mitra is BBC Media Action’s Global Creative Advisor. With over 25 years’ experience, Radharani has led interventions across new and legacy media: the Condom Ringtone, the Mr Plan Plan drama series for Ebola, the AdhaFULL TV drama on gender, and mHealth innovations such as Mobile Kunji, Mobile Academy and Kilkari, among others. Her work has won Indian and international awards, including at Cannes, a GSMA Global Award, a Commonwealth Broadcasting Association Award, and a Vodafone Mobile for Good Award, among others.