Samatha Balachandran
Samatha Balachandran is a strategic communications professional from India working with Mindworks Lab, a global social change agency that blends psychology and strategy to create campaigns that resonate, build agency, and drive transformational change in times of crisis. She specialises in climate communications and crafting narratives for social impact.
Areas of expertise
Strategic communications, narrative building, climate communications
Currently working at
Mindworks Lab, communications and narratives
Articles by Samatha Balachandran
December 11, 2024
Here’s why climate communication misses the mark
Climate campaigns must move beyond doomsday messaging and connect with people’s realities and emotions to mobilise action.
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