June 1, 2021
India’s COVID-19 response limited by strong urban and tech bias
India's response to the second wave of COVID-19 glosses over the lack of infrastructure and technology know-how in rural India.
Priya Pillai is the founder and CEO of Wordmatter Communications. She has spent 20 years leading programmes, research, and communications for impact organisations across India and internationally, including Gram Vikas, Karnataka Health Promotion Trust, and the STRIVE Consortium. An alumna of IRMA, she has built communications within donor-funded organisations where programme complexity, limited resources, and institutional priorities constantly intersect. Priya focuses on institutional positioning, narrative strategy, and building communications functions from the ground up that organisations can sustain over time.