Axis Bank Foundation

Axis-Bank-Foundation
Axis Bank Foundation (ABF) is the philanthropic arm of Axis Bank, established in 2006 to drive strategic development initiatives across India. Working closely with grassroots organisations, ABF focuses on strengthening rural livelihoods through natural resource management, farm and livestock development, skills and entrepreneurship, health and nutrition, and community collectives. Its flagship Sustainable Livelihood Programme supports underserved communities in building stable and climate-resilient income pathways. Through its Mission 4 Million (M4M), ABF has committed to enabling 4 million rural families to achieve greater economic stability by 2030. With an approach anchored in catalytic funding, strong partnerships, and evidence-based programme design, ABF positions itself as an enabler within a broader ecosystem working towards inclusive and people-led development.

Playbooks (Toolkits)


These toolkits were created to offer practical tools and insights to help organisations build stronger and more intentional communications systems, regardless of their size or resources.
Build-communications

Build communications into how your organisation works, not as an afterthought

This playbook explores why communications should be treated as a core organisational function, not an afterthought. Through practical examples, reflective exercises, and planning tools, it helps nonprofits strengthen trust, alignment, and long-term visibility.

Assess-strengths

Assess strengths, understand gaps, and prioritise your organisation’s communications

How strong are your organisation’s communications systems? This playbook helps nonprofits assess current communications practices, identify gaps, and prioritise areas for improvement.

Plan-your-communications

Plan your communications budget, even when resources are limited

Communications does not always require large budgets. This playbook helps nonprofits plan resources strategically and, and budget for communications within organisational planning using practical templates.

Craft-your-organisational-narrative

Craft your organisational narrative

Through practical frameworks and reflective exercises, this playbook helps organisations move from telling isolated stories to building a clear and consistent narrative around their mission and impact.

Write-case-studies

Write case studies that show your organisation’s impact through stories and data

Case studies can do more than showcase impact—they can explain how change happens. This playbook helps organisations document programme journeys, structure stories, and use evidence and field insights to communicate stories of impact more effectively.

Align-message

Align message, audience, and channel to share multi-stakeholder organisational stories

From social media to donor communication, this playbook offers practical tips on how to match your message with the right audience and communication channel.

organisational-communication

Create systems, processes and archives that institutionalise organisational communication

Good communications systems should not depend on one person. This playbook helps organisations build processes, archives, and systems that make communications more consistent and sustainable.