Axis Bank Foundation (ABF) is the philanthropic arm of Axis Bank, established in 2006 to drive strategic development initiatives across India. Working closely with grassroots organisations, ABF focuses on strengthening rural livelihoods through natural resource management, farm and livestock development, skills and entrepreneurship, health and nutrition, and community collectives. Its flagship Sustainable Livelihood Programme supports underserved communities in building stable and climate-resilient income pathways. Through its Mission 4 Million (M4M), ABF has committed to enabling 4 million rural families to achieve greater economic stability by 2030. With an approach anchored in catalytic funding, strong partnerships, and evidence-based programme design, ABF positions itself as an enabler within a broader ecosystem working towards inclusive and people-led development.
Playbooks (Toolkits)
These toolkits were created to offer practical tools and insights to help organisations build stronger and more intentional communications systems, regardless of their size or resources.
Craft your organisational narrative
Through practical frameworks and reflective exercises, this playbook helps organisations move from telling isolated stories to building a clear and consistent narrative around their mission and impact.