The confidence with which the founders promise you a decision-making role at the organisation, despite your <2 years of work experience.
(Which feels really good until you realise that you *have* to make decisions because nobody has ever worked on anything other than a Word doc.)
The five people who come to you—in your first hour at the office—with five different video ideas, all of which need to be made immediately.
You learn that the leadership team has promised a viral podcast to their donors already, despite the fact that they don’t have the budget for any recording equipment.
You hold an organisation-wide meeting to show everyone what needs to be done before they become “multimedia-first”—like sketching out a strategy, getting the equipment, and creating a visual identity.
You make your first series of short videos, upload them on YouTube, and before you know it, every single person that interacts with the team is made to sit, watch, and applaud each of them.
You finally made a video that got 30,000+ views overnight and are about to celebrate, when someone points out that there is a noticeable audio dip in the middle.
What it feels like when one year into your job, you hear the research team think about dissemination before beginning to write.
