August 29, 2022

Seven types of people you ‘meet’ on LinkedIn

How did this become the platform for cringe content and toxic positivity?

2 min read


The recent US MBA-return who shares photographs that mildly fetishise poverty, followed by text explaining their ‘life changing’ field visits and how they will be cutting out toxicity from their lives going forward.

Image of Kareena Kapoor saying "minus"-nonprofit humour
Picture courtesy: ScoopWhoop


The classic CEO who talks about how difficult it is to be the highest paid employee in their organisation. (Think: the man who posted a now viral photograph of himself crying after he *laid off* employees.)

Image of Ranveer Singh saying "genius of the year"-nonprofit humour
Picture courtesy: ScoopWhoop


The social impact professional with over 30 years of experience—known widely as a stalwart in their field—who has a profile with no photograph, education history, or even real job details, let alone posts.

Image of Ananya Pandey saying "now is the time for me to be discreet"-nonprofit humour
Picture courtesy: ScoopWhoop


The lurker living for the comments section of LinkedIn. If there’s an argument—be it about working remotely, government policies, or even best ways to scale an intervention—they will be there, and they will be stirring the pot.

Image of Aamir Khan saying "I was watching 100 people talking loudly"-nonprofit humour
Picture courtesy: ScoopWhoop


The executive director who only posts about how the sector needs to move beyond “fancy conferences held in air-conditioned rooms”, yet, is on a panel at every. single. one.

Image of Karan Johar saying "no, no, are you crazy? I'll come and give you two thappads if I don't get invited"-nonprofit humour
Picture courtesy: ScoopWhoop


The over-eager fresher who disagrees with everyone, just to prove a point. In the same week, you can see them share some commentary about how the sector needs to be more business-like, while also talking about the importance of investing in civil society as the third pillar of democracy.

Image of Sara Ali Khan saying "no, no, no, no!"-nonprofit humour
Picture courtesy: ScoopWhoop


Lastly, our favourite: The one who finds inspiration everywhere. Have you seen a plant growing out of a crack in the concrete? Or a tree that didn’t fall down in a storm? Or even a puppy, born with three legs that went on to save a human’s life? Whatever the unrelated story is, they will find it, and then use it to share messages about how we can all tap into our inner light and get through this time together.

Image of Samantha Prabhu saying "absolutely, I'm a believer"-nonprofit humour
Picture courtesy: ScoopWhoop
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Debojit Dutta-Image
Debojit Dutta

Debojit Dutta is an editorial associate at IDR. He manages Ground Up, and is responsible for writing, editing, sourcing, and publishing content across IDR's various sections. He has previously worked in editorial roles with Sahapedia, The Quint, and The Sunday Guardian, and is a founding editor of Antiserious, a literary webzine. Debojit’s writings have appeared in publications such as Himal Southasian,, and The Wire.