Abhishek Gupta

Abhishek Gupta Profile

Abhishek is an assistant manager in Research, Innovative Programmes and Evaluation (RIPE) domain of MicroSave. His areas of interests include behavioural economics, human-centred design, and qualitative & quantitative research . He has worked intensively over a year on the pro-poor tourism concept, improving the value chain prospects for the traditional artisans engaged in the creative economies. He is also very well versed with the mental models that inform the financial behaviours of the mass market customers, for achieving financial inclusion.


Articles by Abhishek Gupta


Closeup of women sitting next to each other- Photo courtesy: Charlotte Anderson

October 23, 2018
Designing financial products for women
Current financial service models conflate women with ‘family’, considering them merely an avenue to pursue social welfare.
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