behaviour change communication

Behavioural interventions typically focus on the actions of programme participants. In order to boost their effectiveness, programmes also need to look at changing the behaviours of staff members.

Evidence-based and community-centric communication can prevent the spread of rumours and misinformation in a crisis.

While governments prepare for COVID-19 vaccination drives, here’s how sharing information strategically can promote behavioural changes and influence public opinion.

Behavioural science research has advanced our understanding of how decisions are made, and can be used to improve development outcomes.

Communicating a message through entertainment can be difficult, because you have to be careful not to preach to the audience, while keeping them engaged with the issue at hand.

Effective communication is not just about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here are five principles that will help you connect your work to what people care most about.

Restructuring an organisation is not just about changing people and processes. We need to focus on the intangibles like power structures, and the quality of supervision and decision-making.

Population Foundation of India used a television soap opera as a vehicle to raise awareness on vital gender issues, question patriarchial gender norms, and change attitudes among India’s rural poor.