behaviour change communication

Evidence-based and community-centric communication can prevent the spread of rumours and misinformation in a crisis.

While governments prepare for COVID-19 vaccination drives, here’s how sharing information strategically can promote behavioural changes and influence public opinion.

Behavioural science research has advanced our understanding of how decisions are made, and can be used to improve development outcomes.

Communicating a message through entertainment can be difficult, because you have to be careful not to preach to the audience, while keeping them engaged with the issue at hand.

Population Foundation of India used a television soap opera as a vehicle to raise awareness on vital gender issues, question patriarchial gender norms, and change attitudes among India’s rural poor.