IDR Hindi

behaviour change communication

dustbins made of bamboo_climate change
May 31, 2023
Behaviour change and climate action
Policymakers must recognise behavior change as an important tool to inform climate policies and communication, and enable individual climate action.
by Ashali Bhandari, Pooja Haldea | 6 min read
rubicks cube-scalability
May 9, 2023
Solving the scalability puzzle
Lessons from a study based in Jharkhand and Maharashtra on scaling up empirically tested behavioural solutions.
by Arushi Malhotra, Sheral Shah | 6 min read
ground-up-series-img
February 7, 2023
Ghost hunting in Majuli: School students counter superstition
by Deepak Rajput | 2 min read
October 20, 2022
A breath of fresh air: Children are the new climate educators
by Rani Parveen, Shahana | 2 min read
Women assembled together in uniforms as a man talks to them with a clipboard in hand-behavioral science
August 2, 2022
How behavioural science can strengthen anti-poverty programmes
Behavioural interventions typically focus on the actions of programme participants. In order to boost their effectiveness, programmes also need to look at changing the behaviours of staff members.
by Faraz Haqqi, Mukta Joshi | 5 min read
an aanganwadi worker video calling a group of women beneficiaries on a smartphone for telecounselling-COVID-19 awareness campaigns
September 16, 2021
“We cannot have a one-size-fits-all communication strategy”
Evidence-based and community-centric communication can prevent the spread of rumours and misinformation in a crisis.
by Sohini Bhattacharya | 7 min read
Graphic of COVID-19, sanitizer, mask, vaccine-information
January 29, 2021
A pandemic, an infodemic, and the fear of vaccination
While governments prepare for COVID-19 vaccination drives, here’s how sharing information strategically can promote behavioural changes and influence public opinion.
by Shreya Chaturvedi | 4 min read
human-centred design graphic
May 7, 2019
The science behind changing behaviour
Behavioural science research has advanced our understanding of how decisions are made, and can be used to improve development outcomes.
by Archna Vyas, Pawan Bakhshi, Siddharta Swarup | 5 min read
Indian people gathered around a television-entertainment education
March 14, 2019
Seven ways to create entertainment with impact
Communicating a message through entertainment can be difficult, because you have to be careful not to preach to the audience, while keeping them engaged with the issue at hand.
by Anushka Shah, Kavindya Thennakoon | 6 min read
a design with faces
November 7, 2018
The science of what makes people care
Effective communication is not just about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here are five principles that will help you connect your work to what people care most about.
by Stanford Social Innovation Review | 5 min read
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