behaviour change communication Archives | India Development Review

behaviour change communication

Graphic of COVID-19, sanitizer, mask, vaccine-information

January 29, 2021

A pandemic, an infodemic, and the fear of vaccination

While governments prepare for COVID-19 vaccination drives, here’s how sharing information strategically can promote behavioural changes and influence public opinion.

by Shreya Chaturvedi | 4 min read

human-centred design graphic

May 7, 2019

The science behind changing behaviour

Behavioural science research has advanced our understanding of how decisions are made, and can be used to improve development outcomes.

by Archna Vyas, Pawan Bakhshi, Siddharta Swarup | 5 min read

Indian people gathered around a television-entertainment education

March 14, 2019

Seven ways to create entertainment with impact

Communicating a message through entertainment can be difficult, because you have to be careful not to preach to the audience, while keeping them engaged with the issue at hand.

by Anushka Shah, Kavindya Thennakoon | 6 min read

Women mourning and grieving at a funeral

June 15, 2017

When real life mimics ‘reel life’

Population Foundation of India used a television soap opera as a vehicle to raise awareness on vital gender issues, question patriarchial gender norms, and change attitudes among India’s rural poor.

by Poonam Muttreja | 3 min read

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