behaviour change communication

Impactful messaging about environmental crises can be hard to disseminate. What if we weaved climate into music, films, TV, and digital media people are already consuming? 

What working on an electric mobility awareness campaign with India’s trucking community taught us about field immersion, trust, and designing for communities that formal data often misses.

What a field experiment in rural Uttar Pradesh revealed about teacher motivation, engagement, and the limits of light-touch solutions.

Care decisions are shaped by socio-economic factors and cultural practices. Health interventions must go beyond medical advice to offer meaningful support.

A key challenge in driving climate action lies in how communication around it is framed. Reframing it through a health lens can provide a stronger, more immediate motivation than climate-focused appeals.

A youth from rural Mizoram narrates how the Hindi language helped him find career opportunities outside his state and facilitated his film-making education.

The young generation's context, changing needs, and lived realities determines whether they would engage with your programme.

Persons with disabilities are disproportionately affected by climate change and the disasters resulting from it, yet they remain an afterthought in climate policies.

While star-rated appliances are common in Indian households, more needs to be done to meet the country's growing energy demand efficiently.

School administrators and teachers are learning new techniques of self-reflection and communication to improve learning outcomes.